Email Marketing

Problem: When I started working at Filson, the company was struggling to achieve quantifiable open rates and purchases through mobile devices, while also trying to increasing sales through desktop and tablet devices.

Solution: Firstly, create single column layouts that are not only easier to read on mobile devices, but also allow us to have a direct selling strategy. Secondly, design and implement templates in blocks of sales strategies so that we can have a lot of variations in style and communication while still delivering a high volume of emails per week. Thirdly but most importantly, inspire people using a variety of different styles of imagery, including aspirational photography, close-up imagery of materials, and shots of product on body at alternate angles.

Please Click on Each Image to See the Entire Landing Page !

Home Page - Desktop

Hunting Category Page - Desktop

Women’s Category Page - Desktop

C.C. Filson Watch Look Book

Designed and implemented catalog for new line of watches.

C.C. Filson Events

Created posters, postcards, emails and social squares for events for Filson stores located throughout the country.