C.C. Filson Clothing Company
Email Marketing. UI Design. Web Design. Print Design. Story Boarding.
Email Marketing
Problem: When I started working at Filson, the company wanted to increase open rates and purchases through mobile devices while also increasing sales through desktop and tablet devices.
Solution: Firstly, create single-column layouts that are easier to read on mobile devices and allow us to have a direct selling strategy. Secondly, design and implement templates in blocks of sales strategies so that we can have a lot of variations in style and communication while still delivering a high volume of emails per week. Thirdly but most importantly, inspire people using a variety of different styles of imagery, including aspirational photography, close-up imagery of materials, and shots of the product on the body at alternate angles.
Please click on each image to see the entire landing page!
C.C. Filson Landing Pages for Websites
All pages were designed & maintained for desktop, tablet & mobile.
Home Page - Desktop
Home Page - Tablet & Mobile
Hunting Category Page - Desktop
Hunting Category Page - Tablet & Mobile
Women’s Category Page - Desktop
Women’s Category Page - Tablet & Mobile
C.C. Filson Watch Look Book
Designed and implemented catalog for new line of watches.
C.C. Filson Events
Created posters, postcards, emails and social squares for events for Filson stores located throughout the country.
Postcard front.
Postcard back
11x17 poster.
Postcard front.
Postcard back
11x17 poster.
Twitter feed.
Instagram & Facebook feed.
Facebook cover.
Heybrook Lookout Tower
VR Experience
Story boarded the VR Experience of hiking to the Heybrook Lookout Tower with a guide articulating the history of the tower. View Final Experience (Warning: Video does not show the VR functionality).
