Little Bird Gardens

LOGO DESIGN. TYPOGRAPHY. WEB DESIGN. BRANDING. MARKETING.

Problem: Little Bird Gardens was a new business without a logo, marketing materials, or business assets and was opening during the spring of 2020. It is owned by a single person with over 20 years of landscaping experience, and she curates a beautiful selection of vibrant, healthy plants at her small nursery outside a country store.

Solution: Reflect her business values with custom branding for signage, print, and web. Create a campaign strategy to increase followers and revenue.

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Little Bird Gardens Logo Design

I always begin concepting using pen and paper. In this instance, the idea came very quickly and it was the subtle nuances of the character that had to be worked out. Next, created an alternate layout so the logo could be used in various applications.

Sketch 1

Sketch 1

Sketch 2

Sketch 2

Sketch 3 - Final Illustration

Sketch 3 - Final Illustration

Logo in gray.

Logo in gray.

Logo in black.

Logo in black.

Logo in white.

Logo in white.

Horizontal version in black.

Horizontal version in black.

Horizontal version in white.

Horizontal version in white.

Horizontal version in gray.

Horizontal version in gray.

Web Design

Little Bird Gardens needed a simple website that showcased their products and who they were as a brand while communicating all of the services they provide, including landscape design and expert installations. To see the website, go to www.littlebirdgardens.com

 

Little Bird Gardens
Email & Instagram Campaigns

One email and Instagram ad is generated each week. Ads are generally about new arrivals, sales, or new blog posts. We usually include garden tips as we discuss products so that gardeners can learn how to have more success in their gardens. Average open rate: 43.2%

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Little Bird Gardens
Print Designs

Multiple products are needed to help generate sales, including signs, business cards, and gift certificates. Various colors and layouts are perfect for each use case scenario.

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C.C. Filson

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